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Ahead of Expected IPO, Instacart Debuts Biggest Ad Campaign Ever

After years of developing and honing a service appreciated by shoppers around the country, Instacart has recently turned its attention to another avenue for driving growth: brand building. As Laura Jones, Instacart’s chief marketing officer, put it, the shift in marketing is about “moving from transactional to inspirational.” Instacart’s latest campaign–its largest ever, in terms…
Read on adweek.com

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