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As Ad Industry Embraces First-Party Web, Media Owners Must Modernize Structure

The last five years haven’t changed media monetization. Subscription and advertising channels have been active for decades, but they are forcing media owners to revolutionize the way their organizations are set up to successfully face the current challenges. It’s not a philosophical nuance. Simply put, the alternative is death by the recent wave of privacy…
Read on adweek.com

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