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Category Marketing

Dan Wieden, Co-Founder of Wieden+Kennedy, Dies at 77

Dan Wieden will forever be associated with one of the most creative independent agencies in the world. As half of Wieden+Kennedy, he coined perhaps the most recognizable tagline in history–Nike’s “Just Do It.” He died peacefully with his wife by…

The way it’s done

Some people say, “we’re not changing it, because this is the way it’s done.” And some people say, “the way it’s done isn’t good enough, let’s make it better.” In a given situation, you might encounter one or the other…

Live From Miami: Watch This Year’s Brandweek

After a two-year virtual hiatus, Brandweek made its triumphant return to a live stage earlier this month. From Sept. 12-16, the industry’s leading marketers and executives converged at the InterContinental hotel in Miami, Fla. Over the course of five days…

California Pizza Kitchen Is Boycotting Pizza

If there is one thing California Pizza Kitchen (CPK) is known for, it’s, well, pizza. Founded in 1985 in Beverly Hills, the brand has become one of the best-known pizza chains in the country through the strength of its unique…

Novelty vs action

Nerds, geeks, early adopters: they do things because they’re fresh and new and might not work. They’re novel. Most people, though, hesitate in the face of novelty. Because novelty is risky. Shoes with goldfish in the heels. The latest techno-ska-punk…