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Cinema Pre-Show Ads Have Gotten Longer—Here’s Why

During the opening weekend of Jordan Peele’s new thriller Nope, 100 movie theaters across the country aired short films sponsored by the job search site Indeed. The brand bought out the entire 16-minute long movie pre-show–the period before the movie starts, when 30- to 60-second ads typically air for anyone who arrives early to the…
Read on adweek.com

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