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Elon Musk’s Lawyers Subpoena Ad-Tech Firms DoubleVerify, Integral Ad Science

Ad-tech firms DoubleVerify and Integral Ad Science were subpoenaed by lawyers representing Elon Musk in his defense against a lawsuit by Twitter regarding his aborted $44 billion takeover bid for the company. Advertisers use technology from DoubleVerify and IAS to ensure that their ads are being viewed by actual people and not bots, and Musk’s…
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