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How to Make $1.2 Billion in TV Ad Revenue in 19 Days

After Dan Lovinger successfully executed the ad sales version of the triple axel in 2018–the NBC Sports Group ad sales chief oversaw more than $1.2 billion in sales for Super Bowl 52 and the Pyeongchang Winter Olympics, held just four days apart–he took a weeklong break. But he soon found himself contemplating his next gargantuan…
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