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Social pressure

It’s normal to feel it. It changes our careers, our dress and even the way we live our lives. The question is: is it caused by external or internal forces? More often than not, it’s simply something we invent. The…

The parts between

Listen to one musician’s track in isolation on any record (like this one) and you might be amazed at how trivial they sound. Paul McCartney, one of the great bass players, in one the great groups of all time–it sounds…

White glove service

It’s not about the gloves. The pointlessness of the white gloves is actually a big part of it. Good service meets expectations. It is the fulfillment of a promise to the customer. White glove service goes far beyond that. It…

The chief hype officer

The chief marketing officer at a big company has an impossible job. The typical duration of a CMO is 18 months because once the CEO realizes that hype for money can’t solve their problems, they get restless. The problem lies…

The beef tax

We’re all paying it, every day. In the US, taxpayers subsidize the cattle industry with billions of dollars of tax money each year. Most of that goes to pay for feed crops, but there is also a huge allocation of…

Is there a word for that?

Experts have a word for it. If it’s important, conceptual or frequently discussed, there’s probably a domain-based word that experts understand. The precision of a special vocabulary allows them to do better work. But… Just because someone knows the word…

“It’s just not that good”

That might be true, but it’s worth being clear about it. Not that good for who? If you mean to say, “I don’t like it, it doesn’t appeal to me,” then that’s what you should say. If, on the other…

Easy in/Easy out

The law is simple to describe, fair and useful: It should be as easy to unsubscribe from an online service as it is to sign up. Other than powerful brand bullies, who is against this? It took me five minutes…

The last 1%

If you apply for something with a 99% rejection rate (which is more common than it sounds–job openings, sales pitches, fellowships, journals, etc.) that’s pretty close to 100%. Something with a 99% certainty is generally considered a sure thing. Hence…

“And we also”

The simplest way to run a business is to have no also. We maximize profit, period. At least you’re being honest about it. If you say, “and we also care about the environment,” or “we also care about our people…